In the age of digital marketing and fluid consumer trends, identifying a successful marketing strategy that is sure to be a wise investment is no easy feat. Nonetheless, three marketing solutions have withstood the test of time. By being highly user friendly, multifunctional, and easy to integrate with other online marketing campaigns and technology, these three popular internet marketing methods should be taken advantage of by any business looking to boost its online presence.
The Facebook Marketing Phenomenon
Facebook is an incredible tool for businesses looking to promote brand recognition, increase sales, or drive online traffic. Using Facebook as a marketing tool allows businesses the opportunity to tap into a wide variety of marketing services.
For free marketing services, businesses can establish a fan page. This will allow other users to “like” the page, follow the page, and even comment. To build a successful fan page, businesses should build and establish a strong company profile with full details, provide links to products, post useful notes and photos, promote customer satisfaction by encouraging comments, educate and inform potential customers, and more. The content should be relevant, unique, and always interesting. Fun facts, user tips, and exciting announcements are great ideas for generating content and conversation.
Facebook even has the added benefit of allowing applications that users can incorporate with other social media platforms to automatically link and publish content. Twitter, Pinterest, YouTube, and most blogs will allow for an automatic syncing and updating between the various platforms. Users need only to log into their respective accounts and activate the syncing options.
Additionally, businesses can utilize Facebook’s paid advertising and reach even more potential customers. Interested businesses can find out more about this marketing technique by visiting Facebook’s Facebook Marketing fan page.
Effective Marketing through Email
With email marketing, the concept is as simple as sending a desired message via email to potential customers. Businesses can take advantage of this marketing technique by doing more than simply emailing advertisements. Thank you messages, important notifications, exciting announcements, and consumer tips are great ways to improve customer experience. Although the concept sounds simple, the logistics of email marketing may be a bit more complex. Some email marketing systems are complicated by spam filters, massive recipient list, and complex digital content. For these businesses, investing in an email marketing service will help to organize the task. Email marketing can also provide businesses with a more in-depth look at return on investments over non-digital advertisements (billboards, for example). Businesses can add email tracking and call tracking services to their advertising in order to monitor the conversions. Additionally, recipient friendly features, such as opt-in options, easy unsubscribe options, and convenient links to social media platforms, can reward businesses with positive customer service feedback.
Although email marketing is considered one of the most effective current marketing techniques, there are a few drawbacks. First, businesses should be aware of the various legal requirements that may apply to email marketing. With increasing market globalization and the incredible reach of internet advertising, many businesses participating in email marketing may fall under the jurisdictions of local and international spamming laws. Next, businesses should be aware of the undeliverable emails that may be on their email lists. Transcription errors, out of date email addresses, and false addresses can contribute to the undeliverable rate. Finally, it is not uncommon for legitimate marketing materials or business interactions to be blocked by spam filters. While this problem may appear to overlap with other disadvantages, it is separate and distinct. Businesses experiencing spam blocking may need to contact the host server or the blocked recipient’s email vendor to rectify the problem.
Harness the power of blogging
Blogs are perhaps the most versatile marketing weapon that businesses have in their arsenal. The capabilities are absolutely endless. Similar to email marketing, businesses can use blogs to promote products, provide announcements and notifications, and even promote other marketing campaigns. Most importantly, blogs can link customers to every other marketing solution and every other marketing solution can link potential customers back to the business blog and provide a point of sale!
Maintaining a good blog can be a lot of work though. Businesses should constantly provide new and up to date content, create user friendly features, and have an attractive design. Blogs can be linked to many other social media outlets so that information is published simultaneously from several platforms and link back to the business website and blog. This enables the viewers to share the information with their group of friends and expand your marketing reach.
The current state of marketing leads to many short term trends and gimmicks. However, these three marketing solutions have consistently held their ground as the top producers in the marketing industry. Businesses looking to invest in sound and sturdy marketing vehicles should seriously consider these three affordable solutions and determine whether the marketing methods fit their needs.
This article is an original contribution by Comm100.
Find out how you can become a part of Business 2 Community.