12 May 13

Las Vegas: Social media consultant Warren Whitlock, publisher of this blog and others has been named a “Forbes top 10 social media power influencer”

Social Media Consultant

Social Media Consultant Warren Whitlock

Social Media Consultant Warren Whitlock

Whitlock, active online for the last 32 years, best-selling author, speaker and serial entrepreneur in publishing, advertising and marketing consulting and more commented “I am always happy to be acknowledged by these lists. None of these accolades suggest that there’s some competition and a winner but it’s nice to be included with colleagues that I know are helping business take advantage of the revolution in marketing that we currently call social media

“Social media tools that we have today have helped to enable a change from the 20th-century model of doing business where a centralized organization could push out a marketing message to the masses, limited only by the large budgets it took to communicate one way

“thanks to the Internet and especially these tools, consumers have the expectation that communications will be two-way conversations. Those businesses that learn to implement this in every part of their business will see their best years ever while those who continue to try to control a message and push consumers into old models will go downhill.”

Whitlock is the author of two best-selling books on social media, including the first book about Twitter and mobile marketing “Twitter Revolution: How Social Media and Mobile Marketing are Changing the Way We Do Business” and “Profitable Social Media: Business Results without Playing Games”

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9 Mar 13

One of the very interesting things going on in search is the phenomenon of “predictive search” or personalized recommendations based on a range of user data inputs (i.e., behavior, context, etc). Effectively these are search results produced without entering a query into a search box.

Much of this is happening in mobile and Google Now is perhaps the best-known example of this. But there’s also the related concept of the personal virtual assistant, represented by Apple’s Siri. Expect Labs and Grokr are both doing some version of these things, as are several others.

You can now add real estate site Trulia to that list, which this week introduced what it calls “Trulia Suggests.”

Trulia Suggests takes a range of data from users’ interactions with the site: their search criteria, home “Likes,” “Hides,” alerts and other inputs and offers personalized home recommendations that the algorithm believes you will like.

It’s not intended to be a replacement for search on Trulia. Instead it’s a complementary function and intended to surface houses that you might not find through explicit search (and owse) activity.

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7 Mar 13

By Jared M. Spool

Originally published: Jan 14, 2009

It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing products from a major e-commerce site, to the tune of $300,000,000 a year. What was even worse: the designers of the site had no clue there was even a problem.

The form was simple. The fields were Email Address and Password. The buttons were Login and Register. The link was Forgot Password. It was the login form for the site. It’s a form users encounter all the time. How could they have problems with it?

The problem wasn’t as much about the form’s layout as it was where the form lived. Users would encounter it after they filled their shopping cart with products they wanted to purchase and pressed the Checkout button. It came before they could actually enter the information to pay for the product.

The team saw the form as enabling repeat customers to purchase faster. First-time purchasers wouldn’t mind the extra effort of registering because, after all, they will come back for more and they’ll appreciate the expediency in subsequent purchases. Everybody wins, right?

“I’m Not Here To Be In a Relationship”

We conducted usability tests with people who needed to buy products from the site. We asked them to ing their shopping lists and we gave them the money to make the purchases. All they needed to do was complete the purchase.

We were wrong about the first-time shoppers. They did mind registering. They resented having to register when they encountered the page. As one shopper told us, “I’m not here to enter into a relationship. I just want to buy something.”

Some first-time shoppers couldn’t remember if it was their first time, becoming frustrated as each common email and password combination failed. We were surprised how much they resisted registering.

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1 Mar 13

We’re all taught that gossip — talking about someone when he or she isn’t there — is not only rude but also possibly hurtful to feelings or damaging to reputations. And yet everyone does it. It would be difficult to find an office where there wasn’t some sort of chatter about people who aren’t present. Should you be polite and stay above it all? Or does it make sense to get involved in this information sharing?

What the Experts SayGossip is an important part of life, not just office culture. “We learn who we are through what people say to us and about us,” says Kathleen Reardon, a professor of management at the University of Southern California Marshall School of Business and author of Comebacks at Work: Using Conversation to Master Confrontation. Because we’re social beings, we want to connect to people and talking about others is one way to do that. It’s particularly difficult to avoid in an office setting. “Gossip happens all the time so you’re going to hear it,” says Linda Hill, the Wallace Brett Donham Professor of Business Administration at Harvard Business School and coauthor of Being the Boss: The 3 Imperatives for Becoming a Great Leader. And chances are that you sometimes perpetuate it too. “Research shows that everyone participates in all kinds of gossip: positive, neutral, and negative,” says Joe LaBianca, a Gatton Endowed Associate Professor of Management at the University of Kentucky’s LINKS Center for Research on Social Networks in Business. Is that wise? Or should you try harder to refrain? Here are several principles to help you decide when to stay above the fray and when to get involved.

Differentiate between useful and negative Not all gossip is created equal however, and some chatter does have negative implications. “Once you find yourself listening to comments about someone’s family or personal life, you’ve crossed the line,” Reardon says. It’s also a problem if people are talking about others so often that everyone’s afraid of being gossiped about. However, negative gossip is far more rare than we think. “Most of what we call gossip is usually positive or neutral,” says LaBianca, and that kind can be quite useful to listen to and pass on.

Remember that it reflects on youBefore you feed information into the grapevine, make sure to consider how you’ll be perceived as a result. Listeners might wonder if they can trust you with their information. Negative gossip especially can affect how others think of you. “You want to think about what you’re passing on. The person receiving that information is going to use it to evaluate your character,” says Hill.

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19 Feb 13

The iPhone is undeniably a popular smart phone. So popular in fact that it can easily be considered as Apple’s most important product. Introduced by Apple in January 2007, it was the iPhone that first offered a multi-touch touch screen interface which soon became the industry standard. According to Statistica, in 2011 alone, Apple managed to sell 72 million phones which ought the total number of units shipped to 140 million. As to the iPhone 5, data from Statistic Brain shows that as of September 22, the number of iPhone 5 pre-orders in the first 24 hours amounted to 2,000,000 and the percent of iPhone 5 buyers who upgraded from a previous phone went up to 83%.

It represents an opportunity for accessory vendors. The iPhone connector has been a standard for a long time now and I would expect the same to be true for a new connector, should Apple change it as expected.- Pete Cunningham, London-based analyst at technology research firm Canalys


With a smaller connector, what am I going to do with my loudspeaker at home and the fitness pack that I use when I go to the gym? That’s the question.

– 24-year old Travis Tam, who owns an iPhone 4 and works as an account executive at a social networking company in Hong Kong.

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19 Feb 13

The company packages eco-friendly, generated water in cardboard boxes to effectively reduce the amount of wasteful plastic one will use on a daily basis.

A whopping 76% of the box is produced from renewable sources and is hand-picked from a certified managed forest.

For every tree taken from this particular lot, one is replanted to continue the reduction of CO2 emissions in the air.

footer_bottomThe aptly named ‘Boxed Water is Better’ brand clearly states the obvious in the name of its company. The company packages eco-friendly, generated water in cardboard boxes to effectively reduce the amount of wasteful plastic one will use on a daily basis. A whopping 76% of the box is produced from renewable sources and is hand-picked from a certified managed forest.

The aptly named ‘Boxed Water is Better’ brand clearly states the obvious in the name of its company. The company packages eco-friendly, generated water in cardboard boxes to effectively reduce the amount of wasteful plastic one will use on a daily basis. A whopping 76% of the box is produced from renewable sources and is hand-picked from a certified managed forest.

The Boxed Water is Better and donates 10% of its profits to reforestation efforts, as well as another 10% to clean the world’s water supply.

Image courtesy of trendhunter.com

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21 Sep 12

In the age of digital marketing and fluid consumer trends, identifying a successful marketing strategy that is sure to be a wise investment is no easy feat.  Nonetheless, three marketing solutions have withstood the test of time.  By being highly user friendly, multifunctional, and easy to integrate with other online marketing campaigns and technology, these three popular internet marketing methods should be taken advantage of by any business looking to boost its online presence.

The Facebook Marketing Phenomenon

Facebook is an incredible tool for businesses looking to promote brand recognition, increase sales, or drive online traffic.  Using Facebook as a marketing tool allows businesses the opportunity to tap into a wide variety of marketing services.

For free marketing services, businesses can establish a fan page.  This will allow other users to “like” the page, follow the page, and even comment.  To build a successful fan page, businesses should build and establish a strong company profile with full details, provide links to products, post useful notes and photos, promote customer satisfaction by encouraging comments, educate and inform potential customers, and more.  The content should be relevant, unique, and always interesting.  Fun facts, user tips, and exciting announcements are great ideas for generating content and conversation.

Facebook even has the added benefit of allowing applications that users can incorporate with other social media platforms to automatically link and publish content.  Twitter, Pinterest, YouTube, and most blogs will allow for an automatic syncing and updating between the various platforms.  Users need only to log into their respective accounts and activate the syncing options.

Additionally, businesses can utilize Facebook’s paid advertising and reach even more potential customers.  Interested businesses can find out more about this marketing technique by visiting Facebook’s Facebook Marketing fan page.

Effective Marketing through Email

With email marketing, the concept is as simple as sending a desired message via email to potential customers.  Businesses can take advantage of this marketing technique by doing more than simply emailing advertisements. Thank you messages, important notifications, exciting announcements, and consumer tips are great ways to improve customer experience.  Although the concept sounds simple, the logistics of email marketing may be a bit more complex.  Some email marketing systems are complicated by spam filters, massive recipient list, and complex digital content.  For these businesses, investing in an email marketing service will help to organize the task.  Email marketing can also provide businesses with a more in-depth look at return on investments over non-digital advertisements (billboards, for example).  Businesses can add email tracking and call tracking services to their advertising in order to monitor the conversions.  Additionally, recipient friendly features, such as opt-in options, easy unsubscribe options, and convenient links to social media platforms, can reward businesses with positive customer service feedback.

Although email marketing is considered one of the most effective current marketing techniques, there are a few drawbacks.  First, businesses should be aware of the various legal requirements that may apply to email marketing.  With increasing market globalization and the incredible reach of internet advertising, many businesses participating in email marketing may fall under the jurisdictions of local and international spamming laws.  Next, businesses should be aware of the undeliverable emails that may be on their email lists.  Transcription errors, out of date email addresses, and false addresses can contribute to the undeliverable rate.  Finally, it is not uncommon for legitimate marketing materials or business interactions to be blocked by spam filters.  While this problem may appear to overlap with other disadvantages, it is separate and distinct.  Businesses experiencing spam blocking may need to contact the host server or the blocked recipient’s email vendor to rectify the problem.

Harness the power of blogging

Blogs are perhaps the most versatile marketing weapon that businesses have in their arsenal.  The capabilities are absolutely endless.  Similar to email marketing, businesses can use blogs to promote products, provide announcements and notifications, and even promote other marketing campaigns.  Most importantly, blogs can link customers to every other marketing solution and every other marketing solution can link potential customers back to the business blog and provide a point of sale!

Maintaining a good blog can be a lot of work though.  Businesses should constantly provide new and up to date content, create user friendly features, and have an attractive design.  Blogs can be linked to many other social media outlets so that information is published simultaneously from several platforms and link back to the business website and blog.  This enables the viewers to share the information with their group of friends and expand your marketing reach.

The current state of marketing leads to many short term trends and gimmicks.  However, these three marketing solutions have consistently held their ground as the top producers in the marketing industry.  Businesses looking to invest in sound and sturdy marketing vehicles should seriously consider these three affordable solutions and determine whether the marketing methods fit their needs.

This article is an original contribution by Comm100.

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21 Sep 12

Infographics are made for sharing on Google+, Facebook, Twitter and other social media outlets

Infographics are made for sharing on Google+, Facebook, Twitter and other social media outlets

If you have a lot of complex information that you need to get across to your clients, customers or potential contacts in an interesting, informative way, infographics could be well worth a look.

And when it comes to your broader content marketing strategy, infographics have an important role to play. Infographics, according to Search Engine Land’s Andy Atkins-Kruger, “make life bearable to those of us who would dearly like to win back time”.

But in addition to providing a quick snapshot of sometimes-complex information for a time-poor target audience, there are a number of other reasons why infographics are great for your content strategy.

Infographics are made for sharing

Whether your social network of choice is Facebook, Twitter or even relative newcomers like Pinterest and Google+, infographics are an awesome way to share information and attract attention from a broader audience than you might reach from your website alone.

Infographics also represent an excellent opportunity to attract inbound links – if other website owners and bloggers think your content is worth sharing (or in other words, that your content is relevant or engaging), they will point visitors in your direction!

Infographics give your company authority

Presenting complex information in a clear, concise and visually aesthetic way is a great way to communicate with your target audience. By creating content that your readers are engaged with, you can help to establish your organisation as a leading voice within your industry – earning you credibility and trust.

Infographics foster new ways of communicating with your audience

According to Andy Atkins-Kruger, all good content marketing strategies should be focused on sharing targeted, relevant knowledge with your customer base. Not only can infographics help you to establish your authority, but they can help you to share knowledge and communicate information in a visually-relevant way.

Did you know that Castleford Media offers infographics packages? Find out more about our original, white-label infographics and contact us for more information.

Posted by Kaitlyn Critchley

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20 Sep 12

LAWRENCEVILLE, N.J., Sept. 20, 2012 /PRNewswire/ — Special Olympics New Jersey announced today that it is partnering with leading digital and direct interactive agency Rosetta to develop and implement a new marketing strategy and brand positioning to raise awareness for the organization’s regular events held across the state of New Jersey and generate excitement for Team New Jersey going into the 2014 Special Olympics USA National Games, which will be held in New Jersey.

(Logo:  http://photos.prnewswire.com/prnh/20120920/NY78543LOGO )

Rosetta began working with Special Olympics in early 2011 on its brand positioning and online marketing strategy.  As part of the assignment, Rosetta is designing and developing a new website that is expected to launch by the end of the year; developing and integrating all social media components; and leading the strategy and execution of a digital media and outdoor advertising campaign.

“We’re honored to partner with and support Special Olympics New Jersey, an organization that does so much genuine good for the children and adults with intellectual disabilities across New Jersey, individuals who meet the challenge and overcome adversity…on the playing field, in their school and in their community,” said Rosetta Chief Executive Chris Kuenne. “This is an organization that makes a difference on a local level each and every day and we see plenty of room to grow its base of passionate and loyal supporters through stronger connections and greater awareness of the regular events that are held across the state of New Jersey.” 

Special Olympics New Jersey currently serves more than 22,000 children and adults in New Jersey and conducts nearly 200 competitions and fundraisers each year with the help of a network of 20,000 volunteers. Through work in sports, health education and community building, Special Olympics addresses inactivity, injustice, intolerance and social isolation by encouraging and empowering people with intellectual disabilities which leads to a more welcoming and inclusive society.

“The Rosetta Team has demonstrated a sincere passion and pride in creating an extraordinary strategy for Special Olympics New Jersey to advance the lives of the athletes we serve,” stated Marc Edenzon, President of Special Olympics New Jersey.  “Every Rosetta Team member embraced the project, each playing a dynamic role in creating a multi-dimensional campaign and online communication that positions our organization for program expansion and outreach going into the 2014 USA Games and beyond.”

Rosetta, which is headquartered in Princeton, New Jersey, operates as an independent brand in the Publicis Groupe of global agencies and is one of the nation’s largest digital and direct interactive agencies. The Special Olympics New Jersey project is being managed out of Rosetta’s New Jersey headquarters. 


Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our differentiated approach for transforming consumers to customers and ultimately advocates for your brand includes a delivery model that identifies, engages and activates customers within four core solution areas: Consulting Insights, Branded Interactions, Commerce+, and Customer Relationship Management. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies. For more information, visit www.rosetta.com.


Special Olympics New Jersey provides year-round sports training and athletic competition in 24 Olympic-type sports for more than 22,000 children and adults with intellectual disabilities, completely free of charge, giving them continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community. For more information, visit www.sonj.org.

Contact: Doreen Pustizzi Sr. Director of Communications Special Olympics New Jersey 609.896.8000 ext. 274 dlp@sonj.org @SONewJersey

SOURCE Special Olympics New Jersey

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