St. Louis based digital agency, SteadyRain, continues its long-term partnership with Songfreedom, a music licensing company that offers subscriptions to cinematographers and photographers for various creative projects.
The partnership began in mid-2010, when Songfreedom approached SteadyRain to integrate a complex design into the DotNetNuke content management system. As Songfreedom continues to expand, the company partnered with SteadyRain to organize the next phase of attack: create a targeted online marketing strategy flexible enough to meet the needs of Songfreedom.
“SteadyRain has been and will continue to be an integral part of our success. As a web based company, the necessity to have a strong presence in various online outlets is obvious,” said Matt Thompson, President and Founder of Songfreedom. “Deepening our relationship with SteadyRain in this manner won’t just help in driving traffic to our site; it will help drive the right kind of traffic to the amazing site they’ve created for the benefit of cinematographers, photographers, the music industry, and of course Songfreedom. We feel fortunate to have SteadyRain at the helm of our OLM efforts.”
Key tactics that will be utilized in the Songfreedom online marketing strategy include content marketing and social channels. SteadyRain will also offer site recommendations for the current Songfreedom website to increase conversion and user experience. Through these online marketing outlets, SteadyRain will guide Songfreedom on a path that will allow the company to grow in the digital space and be actively present where Songfreedom’s targeted audiences reside.
“Songfreedom offers an exciting opportunity to leverage social media and content marketing to engage a targeted audience of potential customers and influencers, establishing Songfreedom as a thought leader and innovator in their space,” said Eric Baggett, Director of Online Marketing.
Although Songfreedom’s services are marketed to a very targeted following, its presence does not go unknown. Songfreedom’s rise in the music industry has drawn attention from Billboard Magazine and the New York Times, thus carving out a niche within the music arena. The music industry is aware of the need to have music licensing ready and available to those seeking to use music in creative outlets, such as slideshows and videos. Songfreedom makes that possible and SteadyRain will help bring further awareness to this possibility.
SteadyRain is a privately held, St. Louis-based Internet strategy, design and development firm that works closely with each of its clients to create unique and profitable Internet strategies through consulting, strategic planning, website design and development, online marketing solutions, web application development, and mobile application development. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue, and decrease costs since 1999, having worked with clients such as Build-a-Bear Workshop, Great Rivers Greenway, the Missouri Division of Tourism, Missouri Botanical Garden, Novus International, and Washington University. For more information about SteadyRain, please visit www.SteadyRain.com.
Filed under: marketing strategy