ANDOVER, MA, Feb 22, 2012 (MARKETWIRE via COMTEX) –
Human 1.0, an international business innovation firm helping
clients understand, adopt and execute social business strategies,
together with DataXu, provider of the industry’s only
fully-integrated digital marketing management platform and number one
ranked DSP current offering, are pleased to announce the launch of
Digital Marketing 2.0, an editorially-independent thought leadership
community for digital marketers.
Living in an era of ubiquitous digital devices is changing consumer
behavior and, in turn, driving a paradigm shift in marketing. CMOs
unanimously cite that they are underprepared to handle the data
deluge generated by consumer interaction with digital media, and are
uncertain what tools, technologies, partners and resources they will
need to develop new strategies for interpreting the data and making
real-time business decisions based on the insights it provides. In
response, DataXu decided to launch and support an industry-wide
conversation, backed by a research study, on how companies can tap
into the power of the customer intelligence derived from a fully
digital world.
Digital Marketing 2.0 is edited by Stacey Williams, who for 20 years
has helped companies develop and implement their marketing,
positioning, and internal and external communications strategies.
Along with Williams, there are four main contributors including Dan
Greller, an IT executive and former CIO at Legg-Mason, Ian Gertler,
Chief Marketing Officer for online advertising Pioneer Cursor
Marketing under Lexos Media, David Rogers, the Executive Director of
BRITE at Columbia Business School and the faculty director of the
school’s Executive Education program on Digital Marketing Strategy
and David Allen Isben, a 25-year market-driven business strategies
veteran in both the consumer and technology spaces.
“Our community discussions will focus on the promise of Big Data and
the ability to create actionable insights that come with digital
marketing. The community aims to deepen and drive the conversation
and uncover ways in which the entire ecosystem can benefit through
shared information and expertise,” said Williams.
The site is sponsored by DataXu and produced by Human 1.0.
About DataXu
DataXu has developed the industry’s only
fully-integrated enterprise digital marketing management (DMM)
platform — DX3. Comprised of the #1 ranked demand-side platform as
well as sophisticated data management and attribution management
capabilities, DX3 defines a new class of enterprise solutions that
manage, optimize, and automate digital marketing initiatives to turn
Big Data into profitable actions. DataXu’s executive team unites
leading executives in digital media with MIT technologists. The
private company is backed by Atlas Venture, Flybridge Capital
Partners and Menlo Ventures. For more information, visit
www.dataxu.com or follow us on Twitter at @dataxu.
About Human 1.0
Human 1.0 (formerly known as Beeline Labs) is a
customer strategy firm that helps companies innovate business
programs, practices and organizational culture to realize the
benefits of social media and Web 2.0. Through extensive research and
first-hand client engagement projects, we have found that companies
that are successful in leveraging social media and communities do so
by turning their business processes into social processes — at Human
1.0, that’s what we do, we help clients turn their customer-facing
processes into social processes.
Contact:
Kelly Morrissey
Communications Director, Human 1.0
Email Contact
617.871.0784
Vinda Rao
Marketing Communications Manager, DataXu
Email Contact
857.244.6238
SOURCE: DataXu
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Copyright 2012 Marketwire, Inc., All rights reserved.
Article source: http://www.marketwatch.com/story/digital-marketing-20com-where-big-ideas-meet-big-data-2012-02-22
Filed under: marketing strategy
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