31 Jan 11

The second edition of the Wisconsin Local Food Marketing Guide publication is available from the Wisconsin Department of Agriculture, Trade and Consumer Protection.

The book is 132-pages, soft-cover, and functions as a producer’s guide to marketing locally-grown food.  It includes step-by-step instructions about making a business plan, setting prices, developing a marketing strategy, and adding value to products.

Producers can learn more about direct marketing to consumers at farmers’ markets, through Community Supported Agriculture operations, at agritourism sites, and through on-farm stores; or selling through intermediaries, such as restaurants, grocery stores, or institutional food services.

The second edition of the guide includes:

  • New and updated profiles of current operations
  • Improved ‘Getting Started’ chapter for the beginning farmer and those launching a business
  • More marketing tools including social media and promotional programs
  • Farm-to-school update
  • Additional information on artisan meat, wine, and beer production
  • Extended grocery section
  • New information on sales tax, food sampling laws for farmers’ markets and agritourism, and other regulations

The second edition of the Wisconsin Local Food Marketing Guide publication was made possible through DATCP and the Buy Local, Buy Wisconsin program.

The guide is available online at datcp.wisconsin.gov, under Business, and then Buy Local, Buy Wisconsin. Individuals may also request hard copies by sending names and addresses to Nicole Breunig at DATCPBLBW@wisconsin.gov or DATCP-DAD, PO Box 8911, Madison, WI 53708-8911.

Filed under: marketing strategy

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