CommerceTel has been making significant advances forward into mobile marketing, joining a large number of other corporations that have made a priority of taking large steps into the use of the channel, including Disney and Toyota Motors.
Mobile marketing has already proven itself to be so powerful that some of the top global corporations, such as Nike, chose not to advertise at all in their traditional positions at the Super Bowl in 2012. A recent article in Fortune magazine explained that Nike has placed a significant focus on mobile marketing.
It’s clear that the increasing penetration of smartphone ownership is making mobile marketing an effort that is producing ever-increasing results. Within the last year, the ownership of these devices has almost doubled. This trend will only continue as the prices continue to fall.
Within the United States, it is estimated that 48.1 percent of all mobile phone users have a smartphone device. This is a significant increase over the 27 percent of cell phone using Americans who owned smartphones at the same time in 2011. What is, perhaps, more notable, is that more affluent consumers are those who are the most likely to purchase smartphones and embrace their use. This demographic is easily the most attractive to mobile marketers.
CommerceTel’s effort has to do with the application of this technology in order to take advantage of these significant trends. Its use of TxTstation is now functioning very effectively with an expanding use of QR codes. It not only functions well, but it has also allowed the company to win several awards and gain more than 1500 client contracts, with an over 90 percent retention rate.
Related posts:
- Picking the right wine just got a little easier
- Moving into the next chapter of mobile commerce: Mobile Marketing Strategies Summit Report 2011
- U.K. town of Reading to experience QR code and NFC pilot
- Sitomic releases print ad tracking with QR code manager
- Constant Contact takes on mobile marketing to an entirely new degree
Written by John Montgallo
Filed under: Featured News, Mobile Commerce, Mobile Marketing, QR Codes, United States · Tags: m commerce, m commerce services, m commerce technology, mobile advertising companies, mobile commerce, mobile commerce companies, mobile commerce industry, mobile commerce market, mobile commerce market size, mobile commerce marketing, mobile commerce services, mobile commerce solutions, mobile commerce technology, mobile commerce trends, mobile company, mobile e commerce, mobile market, mobile marketing, mobile marketing agency, mobile marketing and advertising, mobile marketing business, mobile marketing campaign, mobile marketing campaigns, mobile marketing companies, mobile marketing company, mobile marketing industry, mobile marketing news, mobile marketing providers, mobile marketing service, mobile marketing services, mobile marketing solutions, mobile marketing statistics, mobile marketing strategy, mobile marketing trends, qr barcode, qr code, qr code marketing, qr codes, qr codes advertising, Super Bowl in 2012
Filed under: marketing strategy
Trackback Uri