30 Jan 11

As all eyes are on Cowboys Stadium on Super Bowl Sunday, dozens of members of the North Texas Super Bowl XLV Host Committee will be watching the result of years of work.

From formulating a bid to bring the Super Bowl here to securing sponsorships, creating community initiatives and planning events surrounding the game, host committee staff members have been involved in every aspect of the Super Bowl’s first trip to North Texas. Host committee chairman and CEO Bill Lively couldn’t have done it without them.

So here’s a look at some of the people behind the scenes of Super Bowl XLV — what they do, how they got to their positions and where they plan to be when it’s finally time for the opening kickoff.

 

TONY FAY

Vice President of Communications

ROLE: Plans and executes the host committee’s public relations, community services and overall communications strategies.

RESUME: Former director of communications for the Mavericks. Most recently, oversaw Fay Sports Publicity, where clients included the Heisman Winners Association, Lifetime Fitness, Red Bull, Chuck Norris’ World Combat League and the Frisco RoughRiders.

HOW DID YOU GET INVOLVED WITH SUPER BOWL XLV? I’d worked with Tara Green in the past, during the Dallas 2012 Olympic Bid project. Tara recommended me to Bill Lively, who called and talked to me about the position. I was very excited — who wouldn’t want to work on the first Super Bowl to come to this region?

WHERE WILL YOU BE AND WHAT WILL YOU BE DOING ON GAME DAY? I’ll be watching the game, but on standby in case I’m needed. It will be surreal to watch the game after having spent more than two years working on this project. I think everyone involved will feel a great deal of pride when the game kicks off.

WHAT IS YOUR ALL-TIME FAVORITE SUPER BOWL MEMORY? I love football and have many favorite on-field memories. But the highlight will always be going to Super Bowl XLIII in Tampa two years ago. Bruce Springsteen and the E Street Band were the halftime act. Football and the Boss is an unbeatable combination.

 

ROBBIE DOUGLAS

Director of Business Development

ROLE: Oversees the Super Bowl sponsor program, as well as manages the Host Committee’s in-kind sponsorships and the Emerging Business program, which is the minority- and women-owned procurement program.

RESUME: Was the group marketing manager for PepsiCo Foodservice, where she managed the marketing strategy for the foodservice distributor and local restaurant channel. Also has worked for Coca-Cola North America, Lyrick Studios and Chrysler Motors.

HOW DID YOU GET INVOLVED WITH SUPER BOWL XLV? Bill Lively’s wife Mickey recommended me to Bill. We met one time, and he hired me on the spot.

WHERE WILL YOU BE AND WHAT WILL YOU BE DOING ON GAME DAY? At Tailgate, ensuring that all of our Emerging Businesses are providing a good experience and having a good experience. At the game, ensuring our North Texas sponsors are happy.

WHAT IS YOUR ALL-TIME FAVORITE SUPER BOWL MEMORY? Too many to have just one.

 

GLENN MENARD

Director of Operations

ROLE: Responsible for major aspects of operations, including law enforcement, parking, team practice facilities, transportation, clean zone, ambush marketing, NFL Experience and the accreditation center. Also was the host committee liaison with the NFL architects for the Super Bowl build-out of Cowboys Stadium.

RESUME: Directed operations and managed facilities for Super Bowl XXXVI, the NCAA Final Four in New Orleans, Olympic tennis in Atlanta and World Cup soccer in Dallas. Former general manager of the Louisiana Superdome and New Orleans Arena, and most recently managed the Texas Motorplex.

HOW DID YOU GET INVOLVED WITH SUPER BOWL XLV? Having done major events like World Cup-Dallas, Olympics and Super Bowl, I had met Dallas folks in the event industry and when the director of operations position came up, they contacted me to assess my interest. The chance to be part of the first Super Bowl in North Texas was irresistible.

WHERE WILL YOU BE AND WHAT WILL YOU BE DOING ON GAME DAY? I will be near the traffic command center, then on-site at the stadium to assist in any loose ends.

WHAT IS YOUR ALL-TIME FAVORITE SUPER BOWL MEMORY? Saints, Miami, XLIV{ellipsis} “It’s picked off, a miracle has happened in Miami, the Saints have won the Super Bowl.”

 

LARRY McCOY

Chief Financial Officer

ROLE: Oversees all company accounting practices, including preparing budgets, financial reports, tax and audit functions. He also directs financial strategy, planning and forecasts.

RESUME: Was a senior manager at Nortel Networks, where his work included budgeting, forecasting, planning, profitability analysis, revenue recognition, project management, monthly PL reporting and internal audits.

HOW DID YOU GET INVOLVED WITH SUPER BOWL XLV? A friend of a friend informed me that the Host Committee was looking to fill the position.

WHERE WILL YOU BE AND WHAT WILL YOU BE DOING ON GAME DAY? I hope to be at the stadium enjoying the game with my family.

WHAT IS YOUR ALL-TIME FAVORITE SUPER BOWL MEMORY? I would have to say the Saints’ win at Super Bowl XLIV. To see a team make it to the Super Bowl for the first time and win is fantastic, but to be there in person to experience it is even better.

 

ANGIE BULAICH

Community Outreach Manager

ROLE: Supervises the SLANT 45 youth initiative and acts as liaison for the NFL’s Community Outreach Department and charities in the North Texas region. Also manages the Host Committee’s Speakers Bureau.

RESUME: Former assistant to Bill Lively, president and CEO of the Dallas Center for the Performing Arts in the capital campaign office. Scheduled all board and standing committee meetings, fundraising events, maintained the executive calendars and coordinated all executive correspondence.

HOW DID YOU GET INVOLVED WITH SUPER BOWL XLV? Having worked for CEO Bill Lively at the Dallas Center for the Performing Arts, I jumped on the opportunity to get involved with the first-ever Super Bowl in North Texas, and thankfully, he brought me along for the ride.

WHERE WILL YOU BE AND WHAT WILL YOU BE DOING ON GAME DAY? Wherever David Krichavsky, NFL director of community outreach, needs me to be and then hopefully sitting comfortably in my seat next to my husband at kickoff.

WHAT IS YOUR ALL-TIME FAVORITE SUPER BOWL MEMORY? My parents let me have a Super Bowl party with my friends at our house for Super Bowl XXVII (Dallas vs. Buffalo in 1992). Pretty cool for an eighth-grader.

TARA GREEN ?Vice President and Chief Operating Officer

ROLE: Responsible for all operations including stadium and training sites, security, transportation, hospitality, accommodations and volunteers.

RESUME: Was executive director of the North Texas Super Bowl Bid Committee and coordinated the bid responses for the region. Formerly was vice president of sports marketing at the Dallas Convention and Visitors Bureau.

HOW DID YOU GET INVOLVED WITH SUPER BOWL XLV? I was involved with the bid. I took a six-month leave of absence from the Dallas CVB to be the executive director of the bid committee.

WHERE WILL YOU BE AND WHAT WILL YOU BE DOING ON GAME DAY? I will start the day about 4 a.m. at employee and volunteer check-in at Lone Star Park. Then I will transition to the stadium around noon to help wherever needed. I hope to meet up with my family and watch the game in the stands like the true football fan I am.

WHAT IS YOUR ALL-TIME FAVORITE SUPER BOWL MEMORY? My favorite memory of seeing a Super Bowl in person was my first Super Bowl game in Phoenix. I watched the Giants beat the undefeated Patriots. My favorite overall memory was watching the Cowboys win their first Super Bowl in the early ’90s.

KIT SAWERS ?Vice President of Special Events

ROLE: Works with the NFL to stage and execute the events that will take place throughout the region in the weeks leading up to Super Bowl XLV.

RESUME: Was executive director of the Bickel Brewer Foundation. Previously coordinated the production, marketing and promotional aspects of the annual SMU Athletic Forum/Doak Walker Award and the Willis M. Tate Distinguished Lecture Series.

HOW DID YOU GET INVOLVED WITH SUPER BOWL XLV ? I worked for Bill Lively at SMU for a number of years putting on the Tate Lecture Series and Doak Walker Award events. When Bill received the call to head up the North Texas Super Bowl XLV Host Committee, he reached out to me about creating two years of countdown events to the region’s first Super Bowl.

WHERE WILL YOU BE AND WHAT WILL YOU BE DOING ON GAME DAY ? Other than our post-Super Bowl Volunteer Appreciation Party, all of the Host Committee’s special events will have ended the night before the game. I plan to attend the game with my husband and enjoy all of the festivities.

WHAT IS YOUR ALL-TIME FAVORITE SUPER BOWL MEMORY ? The Dallas Cowboys’ Super Bowl victories in 1992, 1993 and 1995. How cool was that?


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