31 Oct 11

NEWTON, Mass. TWICKENHAM, United Kingdom, Oct 31, 2011 (BUSINESS WIRE) —
Conversational marketing technology provider Neolane
today announced it was named a Visionary in the Gartner, Inc. 2011
“Magic Quadrant for Integrated Marketing Management”(1).
According to Neolane, with its new
capabilities to help brand marketers dynamically generate real-time
content and offers across all inbound and outbound marketing channels,
it continues to provide an integrated solution and robust campaign
management functionality that continues to raise mind share in
business-to-consumer (B2C) campaign management and B2B lead management.

Gartner defines Integrated Marketing Management (IMM), previously
enterprise marketing management (EMM), as the marketing strategy,
process automation and technologies required to integrate people,
processes and technologies across the marketing ecosystem. According to
the report, “Visionaries have a strong vision for applying technology
and developing a platform to support a wide variety of integrated
marketing roles, functions and processes, and tend to have a broad focus
on marketing functionality. Although they may have core competencies in
certain areas, they may lack depth in others. Visionaries are
distinguished by their applications’ usability and flexibility, vision
for MPM and industry-specific marketing capabilities. Visionaries are
market thought leaders and innovators for creating a platform for the
entire marketing department that have not yet gained broad market
penetration and adoption as the primary marketing platform.”

“Gartner defines visionaries as ‘market thought leaders and innovators,’
so Neolane being placed into this quadrant is a great honor. We believe
our continued innovation and focus on making the right investments has
contributed to Neolane’s steady and focused growth,” said Stephane
Dehoche, president and CEO, Neolane. “While recognized for our
integrated workflow and technology, as well as strong user interface and
customization, its Neolane’s ability to help brands more successfully
engage with their customers that sets us apart. By providing a single
platform to build and sustain one-to-one personalized lifetime dialogues
across all marketing channels, Neolane is helping marketers navigate the
sea change that is occurring today in the brand to customer

According to Gartner, “With the renaming of EMM to IMM, we also renamed
the Magic Quadrant and shifted its focus more toward integrated
marketing processes. Although we continue to see a lot of tactical
buying around areas such as social, campaign management, analytics and
MRM, we are also seeing areas of focused integration among executional,
operational and analytical processes.”

Neolane recently announced first-of-its-kind capabilities to help brand
marketers build profitable relationships with Facebook’s more than 800
million users, by dynamically generating real-time personalized
marketing offers and content on brand pages. This new feature is part of
the next generation of Neolane
Interaction, the company’s application for fusing inbound and
outbound marketing campaigns and offers using one single business rules
engine. One of five core applications in the Neolane Conversational
Marketing platform, Neolane Interaction provides real-time
personalized offer and content management, dynamically serving up the
right offer to the right person at the right time.

1 — Gartner, “Magic Quadrant for Integrated Marketing Management” by
Adam Sarner and Kim Collins, October 26, 2011.

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in our
research publications, and does not advise technology users to select
only those vendors with the highest ratings. Gartner research
publications consist of the opinions of Gartner’s research organization
and should not be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular

About Neolane

Neolane provides the only conversational
marketing technology that empowers organizations to build and
sustain one-to-one lifetime dialogues, dramatically increasing revenue
and marketing efficiency. Born digital, with best-in-class email and
inbound-outbound channel fusion capabilities architected into a single
code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to
drive the most sophisticated marketing strategies. Future proof, Neolane
has a track record of enabling its customers to adapt to new customer
engagement challenges and exploit opportunities more quickly than their
competition. Neolane is used by more than 300 of the world’s leading
companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears
Canada, Sephora Europe and Sony Music. Visit
and read our blog The
Cross-Channel Conversation.

Copyright (C) 2011 Neolane. All Rights Reserved. All
other brand names, product names, or trademarks belong to their
respective holders.

SOURCE: Neolane

        fama PR 
        Eleanor Crow, + 1 617-986-5018 
        Harris Communications (for Neolane UK) 
        Derek Harris, +44 (0) 1395 516613 

Copyright Business Wire 2011


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